CIW: Social Media Strategist (1D0-623)

(1D0-623)/ISBN:978-1-61691-825-5

This course includes
Lessons
TestPrep
AI Tutor (Add-on)

Prepare for the CIW 1D0-623 certification exam with the CIW Social Media Strategist (1D0-623) course. This social media course comprehensively covers the 1D0-623 exam objectives and helps candidates master the skills required to become a qualified social media strategist by covering exam objectives such as using social media in business, developing a social media strategy, creating a social media campaign, social media advertising, social media platforms, creating presentations and business blogs, and understanding social media metrics and analytics.

Here's what you will get

The CIW Social Media Strategist certification is the fourth credential in the CIW Web and Mobile Design series certification. This certification validates expertise in using social media in business and targets high school students, college students, and technical/trade school students. The 1D0-623 certification exam helps candidates develop the ability to create a social media campaign and analyze and present data to address organizational issues and make appropriate business decisions.

Lessons

10+ Lessons | 225+ Quizzes | 184+ Flashcards | 184+ Glossary of terms

TestPrep

55+ Pre Assessment Questions | 3+ Full Length Tests | 133+ Post Assessment Questions | 165+ Practice Test Questions

Video Lessons

14+ Videos | 25+ Minutes

Here's what you will learn

Download Course Outline

Lessons 1: Introduction to Social Media

  • Social Media Introduction
  • What Is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
  • Lesson Summary

Lessons 2: Using Social Media in Business

  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Advantages of Social Media in Business
  • Lesson Summary

Lessons 3: Developing a Social Media Strategy

  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Lesson Summary

Lessons 4: Creating a Social Media Campaign

  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
  • Lesson Summary

Lessons 5: Social Media Platforms

  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Lesson Summary

Lessons 6: Presentations and Business Blogs

  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs
  • Lesson Summary

Lessons 7: Risks, Reputation, and Crisis Response

  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • Reputation Management
  • Lesson Summary

Lessons 8: Social Media Advertising

  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
  • Lesson Summary

Lessons 9: Social Media Metrics and Analytics

  • Social Media and Big Data
  • Social media mining
  • Social Media ROI and Metrics
  • Tools for tracking metrics
  • Lesson Summary

Lessons 10: Reports and Optimization

  • Social Media Reports
  • Social Media Optimization (SMO)
  • Lesson Summary

Exam FAQs

Here are the pre-requisite:

  • An understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development
  • CIW Internet Business Associate or equivalent knowledge
  • CIW Site Development Associate or equivalent knowledge
  • CIW Advanced HTML5 & CSS3 Specialist or equivalent knowledge
  • CIW User Interface Designer or equivalent knowledge

USD 150

The exam consists of linear, multiple choice, fill in the blank, fact-based and situational questions.

The exam contains 55 questions.

90 minutes

69.09%

Here are the retake policies:

  • A 24-hour waiting period is required between the first and second attempt exam.
  • If a candidate passes a CIW exam, he will not be allowed to retake that CIW exam.
  • 30 calendar days waiting period from the date of the previous sitting before any third or subsequent sitting exam.
  • There is no limit on the number of attempts a candidate may make on an exam, so long as the 30 day wait period is observed.

CIW certifications do not expire.

Customer Review

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