1D0-623

CIW: Social Media Strategist (1D0-623)

Prepare for the CIW 1D0-623 certification exam with the CIW Social Media Strategist (1D0-623) course. This social media course comprehensively covers the 1D0-623 exam objectives and helps candidates master the skills required to become a qualified social media strategist by covering exam objectives such as using social media in business, developing a social media strategy, creating a social media campaign, social media advertising, social media platforms, creating presentations and business blogs, and understanding social media metrics and analytics.

  • 10 Interactive Lessons and 81 topics mapped to the official exam objectives
  • 522 Practice Test Questions and 3 Full Length Tests

Self-paced · 1 year access 4.5/5 (114 Reviews)

10Interactive Lessons
81Topics
522Practice Test Questions
30Videos
184Flashcards
184Glossary of terms

01 / Skills you'll get

What you will be able to do

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The CIW Social Media Strategist certification is the fourth credential in the CIW Web and Mobile Design series certification. This certification validates expertise in using social media in business and targets high school students, college students, and technical/trade school students. The 1D0-623 certification exam helps candidates develop the ability to create a social media campaign and analyze and present data to address organizational issues and make appropriate business decisions.

Target Career Roles

  • Web Designer
  • Internet Consultant
  • Web and Graphic Artist

02 / Lessons & labs

See exactly what you will learn and practice

Download outline (PDF)

Lessons

10 Interactive Lessons · 81 topics
01 Introduction to Social Media 10 topics
  • Social Media Introduction
  • What Is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
  • Lesson Summary
02 Using Social Media in Business 8 topics
  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Advantages of Social Media in Business
  • Lesson Summary
03 Developing a Social Media Strategy 7 topics
  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Lesson Summary
04 Creating a Social Media Campaign 8 topics
  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
  • Lesson Summary
05 Social Media Platforms 13 topics
  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Lesson Summary

03 / Exam details

CIW: Social Media Strategist (1D0-623) Details

Prepare for the CIW 1D0-623 certification exam with the CIW Social Media Strategist (1D0-623) course. This social media course comprehensively covers the 1D0-623 exam objectives and helps candidates master the skills required to become a qualified social media strategist by covering exam objectives such as using social media in business, developing a social media strategy, creating a social media campaign, social media advertising, social media platforms, creating presentations and business blogs, and understanding social media metrics and analytics.

Official exam objectives →
Questions 55 (per exam)
Duration 90 minutes (per exam)
Passing Score 69.09% (scaled score)
Exam Fee USD 150 (per exam)
Delivered by Pearson VUE (in-person or online)
Question Format The exam consists of linear, multiple choice, fill in the... single/multiple choice, performance-based
Practice Tests 522 Practice Questions (mapped to official exam objectives)
Certification 1D0-623 CIW credential

Ready to take the exam?

Add your official 1D0-623 exam voucher to your order.

Official Voucher · Fast delivery · Retake bundle available
Exam voucher is sold separately and not included with standard course.

04 / Reviews

4.5
★★★★★

114 verified learner reviews

3M+ happy customers · 50+ countries

★★★★

I decided to check out the uCertify CIW Social Media Strategist online Course. I learned a lot of new things; the expansiveness and depth of Social Media on the various...

Hannam Everton · Secretary-General
★★★★★

I Found uCertify Social Media Strategist course very useful/ This certification is really going to benefit me in real life work. All in all, recommend uCertify to people on...

Avhatakali Mphaphuli · Safety Officer

05 / FAQs

Questions before you start

Contact us ↗
What are the prerequisites for this exam?

Here are the pre-requisite:

  • An understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development
  • CIW Internet Business Associate or equivalent knowledge
  • CIW Site Development Associate or equivalent knowledge
  • CIW Advanced HTML5 & CSS3 Specialist or equivalent knowledge
  • CIW User Interface Designer or equivalent knowledge
What is the exam registration fee?
USD 150
Where do I take the exam?
What is the format of the exam?
The exam consists of linear, multiple choice, fill in the blank, fact-based and situational questions.
How many questions are asked in the exam?
The exam contains 55 questions.

Prepare for CIW: Social Media Strategist (1D0-623)

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  • Certificate of completion
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