Digital Marketing For Beginner

(DIGITAL-MARKET.AE1)/ISBN:978-1-64459-538-1

This course includes
Lessons
TestPrep
AI Tutor (Add-on)
Digital Marketing For Beginner

The Digital Marketing for Beginners course is designed to introduce you to the exciting world of digital marketing. Whether you're new to marketing or looking to expand your skills, this course will equip you with the fundamental knowledge and digital marketing strategies needed to thrive in the digital marketing realm. The course helps you explore the basics of digital marketing, including key concepts, trends, and strategies and learn how to optimize websites for search engines (SEO) and user experience (UX) to drive traffic and conversions. The course helps you gain solid understanding of digital marketing fundamentals, enabling you to create effective campaigns, analyze performance metrics, and make data-driven decisions in the dynamic world of digital marketing. 

Lessons

17+ Lessons | 120+ Exercises | 196+ Quizzes | 93+ Flashcards | 93+ Glossary of terms

TestPrep

1+ Full Length Tests | 67+ Practice Test Questions

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Here's what you will learn

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Lessons 1: Introduction

  • About This Course
  • Assumptions
  • Icons Used in This Course
  • Where to Go from Here

Lessons 2: Understanding the Customer Journey

  • Creating a Customer Avatar
  • Getting Clear on the Value You Provide
  • Knowing the Stages of the Customer Journey
  • Preparing Your Customer Journey Road Map
  • Optimizing the Customer Journey
  • Avoiding an Optimization Mistake

Lessons 3: Choosing the Right Marketing Campaign

  • Establishing Marketing Objectives
  • Defining a Digital Marketing Campaign
  • Understanding the Three Major Types of Campaigns
  • Balancing Your Marketing Campaign Calendar
  • Choosing the Campaign You Need Now
  • Viewing Your Digital Marketing through the Campaign Lens

Lessons 4: Crafting Winning Offers

  • Offering Value in Advance
  • Designing an Ungated Offer
  • Designing a Gated Offer
  • Designing Deep-Discount Offers
  • Maximizing Profit

Lessons 5: Pursuing Content Marketing Perfection

  • Knowing the Dynamics of Content Marketing
  • Finding Your Path to Perfect Content Marketing
  • Executing Perfect Content Marketing
  • Distributing Content to Attract an Audience

Lessons 6: Blogging for Business

  • Establishing a Blog Publishing Process
  • Applying Blog Headline Formulas
  • Auditing a Blog Post

Lessons 7: Taking Stock of 65 Blog Post Ideas

  • Defeating Writer’s Block
  • Creating Stellar Content without All the Fuss

Lessons 8: Building High-Converting Landing Pages

  • Exploring the Types of Landing Pages
  • Creating a Lead Capture Page
  • Creating a Sales Page
  • Grading a Landing Page

Lessons 9: Capturing Traffic with Search Marketing

  • Knowing the Three Key Players in Search Marketing
  • Targeting Search Queries
  • Optimizing Your Assets for Specific Channels
  • Earning Links

Lessons 10: Leveraging the Social Web

  • Social Channels
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • The Social Success Cycle
  • Listening to the Social Web
  • Influencing and Building Brand Authority
  • Networking That Moves the Needle
  • Selling on Social Channels
  • Avoiding Social Media Mistakes
  • Knowing When to Automate

Lessons 11: Tapping into Paid Traffic

  • Visiting the Traffic Store
  • Understanding Traffic Temperature
  • Choosing the Right Traffic Platform
  • Setting up Boomerang Traffic
  • Troubleshooting Paid Traffic Campaigns

Lessons 12: Following Up with Email Marketing

  • Understanding Marketing Emails
  • Sending Broadcast and Follow-Up Emails
  • Building a Promotional Calendar
  • Creating Email Campaigns
  • Writing and Designing Effective Emails
  • Cuing the Click
  • Getting More Clicks and Opens
  • Ensuring Email Deliverability
  • List Hygiene

Lessons 13: Crunching Numbers: Running a Data-Driven Business

  • Leveraging the Five Google Analytics Report Suites
  • Understanding Where Your Traffic Is Coming From
  • Tracking the Origins of Site Visitors
  • Creating Goals to See Who’s Taking Action
  • Segmenting Your Audience with Google Analytics
  • Honing In on Your Audience
  • Putting It All Together

Lessons 14: Optimizing Your Campaigns for Maximum ROI

  • Understanding Split Testing
  • Selecting Page Elements to Optimize
  • Getting Ready to Test
  • Preparing to Launch
  • Calling a Test
  • Knowing How a Test Performed
  • Analyzing the Test

Lessons 15: The Ten Most Common Digital Marketing Mistakes

  • Focusing on Eyeballs Instead of Offers
  • Failing to Talk about Your Customers (and Their Problems)
  • Asking Prospects for Too Much, Too Soon
  • Being Unwilling to Pay for Traffic
  • Being Product Centric
  • Tracking the Wrong Metrics
  • Building Assets on Other People’s Land
  • Focusing on Your Content’s Quantity Instead of Quality
  • Not Aligning Marketing Goals with Sales Goals
  • Allowing “Shiny Objects” to Distract You

Lessons 16: Ten Trending Digital Marketing Skills to Add to Your Resume

  • Content Marketing Positions
  • Paid Media Manager
  • Search Engine Optimization (SEO) Manager
  • Social Media Marketing
  • Community Management
  • Video Marketing and Production Positions
  • Web Design and Development Positions
  • Data Analysis Positions

Lessons 17: Ten Essential Tools for Digital Marketing Success

  • Building a Website
  • Hosting a Website
  • Choosing Email Marketing Software
  • Considering Customer Relationship Management (CRM) Software
  • Adding a Payment Solution
  • Using Landing Page Software
  • Sourcing and Editing Images
  • Managing Social Media
  • Measuring Your Performance: Data and Analytics
  • Optimizing Your Marketing